Carhartt Reworked Campaign

Carhartt created a program where they recycle used Carhartt branded clothing, fix them, and resell them for a lot cheaper to the public. This not only saves trillions of tons of clothing from reaching landfills, but it also gives people in the lower tax brackets a chance to own nice work clothing that suits their needs. I chose to highlight the community aspect, the families whose lives are changed, and I also chose to make it as sentimental as possible to touch the hearts of so many so this campaign can continue on its mission. 

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Demo Reel